Boost player engagement with Soft2Bet’s MEGA: The key to a remarkable casino experience
Integrating multiple platforms and features into a system can complicate development, lead to inefficiencies, and make it harder to customise player journeys to boost engagement and retention. This can result in poor player satisfaction and a loss of potential revenue. However, an industry leader Soft2Bet may have the solution to operators’ problems with its Motivational Engineering Gaming Application (MEGA) solution, which integrates several customisable gamification elements into platforms through one API.
Zuckerberg explained, “We designed our Motivational Engineering Gaming Application (MEGA) tool to unify all our gamification features into one application. The work we have done on MEGA is paying off, and we have now integrated the solution with a simple API that does not require development time or in-depth changes”.
“Our customer lifetime values (LTVs) have shot up as a result of MEGA, but other key metrics like deposit amounts, retention rates and ROI have also increased across the board. We will host a workshop at ICE Barcelona 2025, showcasing how gamification can practically enhance user LTV and business ROI.”.
Complexity of integration
One of the biggest challenges for operators seeking a gamification tool that truly personalises the player journey and meets player demands is the significant resources required for integration.
Zuckerberg highlighted that these issues motivated the company to build its MEGA tool, saying, “We actually initiated this project because we could not help noticing how, prior to MEGA, integrations were complicated, lengthy affairs that used up valuable resources and often required additional development stages.”
The Soft2Bet MEGA solution overcomes many of these barriers by unifying all gamification features into a single application. Its straightforward API simplifies integration, eliminating the need for extra development and notably enhancing operators’ speed-to-market.
For example, the system allows operators to create missions and challenges that players must complete while playing casino games. These engagement mechanics can increase screen time and spending.
Zuckerberg outlined that operators have complete control over the difficulty of these challenges, what triggers bonuses, and the rewards customers can collect through gamification elements.
“The package provides a broad range of gamification engines under one hood, so it is an all-in-one solution that allows operators to switch between different engines easily and whenever they want to.”
Another benefit is that MEGA collects data on user activity, which operators can view in real-time. This allows operators to reconfigure systems or provide personalised content.
Regulatory compliance and localisation
While MEGA offers an extensive suite of gamification options within a single application, customers aren’t required to use them all. Zuckerberg highlighted that MEGA enables operators to select specific features, making it ideal for sites navigating strict regulatory requirements.
This has been a big challenge for gaming companies in the past, as having to comply with multiple sets of regulations with one solution has made using a universal system complex.
The MEGA system eliminates this problem by offering the option to use one of its several gamification engines. For example, MEGA powers the Betinia brand in Denmark and Sweden, two jurisdictions with different regulatory requirements. Therefore, the MEGA products that are available vary between these two regions.
Zuckerberg explained, “A key advantage with MEGA is that partners can customise the interface to their chosen mechanics and because individual markets have different regulatory requirements for gamification, the solution also provides fully compliant conditions for operators.
“This translates into faster speed-to-market and timely launches of a revenue-boosting solution that is fully compliant with local regulatory requirements.”
Comprehensive personalisation
While one benefit of the highly customisable MEGA system is complying with local regulations, another is delivering personalised experiences to players. More and more casinos are trying to provide personalised experiences through custom game suggestions or tailored rewards, but many operators don’t have the tools to deliver highly accurate, personalised content.
Operators can use MEGA to deliver customised content in two ways: geo-specific and player-specific. For example, Zuckerberg highlighted how QuickCasino leveraged geo-specific personalisation by offering gamification rewards inspired by a popular local sport in Scandinavia, showcasing MEGA’s versatility.
“QuickCasino refers to one of the most prominent car racing competitions in the Nordic – offroad rally. We prepared a unique collection of rally cars that players would be able to access once they have completed gamification challenges and achieved the required bonus and loyalty rewards.”
As a testament to how the MEGA solution has worked for this operator, Zuckerberg revealed the company has hit average rates of 75% for retained players from Q2-Q3 2024, which is usually a period with low marketing.
Overcoming player retention problems with enhanced engagement
Player loyalty continues to be one of the biggest operator challenges to overcome, alongside increasing player engagement. Zuckerberg highlighted that “attention spans are short” for modern players, but next-level gamification is one of the ways operators can keep players coming back, as many rewards and challenges require repeated play.
The MEGA system lets casinos and sports betting sites increase screen time by customising tailored rewards, user segmentation, and other factors through its game engines.
Gamification features like progress bars and milestone-rewarding animations have greatly boosted engagement. MEGA also enables operators to create dynamic leaderboards, allowing players to compete with one another. Additionally, real-time progress tracking allows operators to make adjustments that better align with player preferences.
Mobile-first design to meet modern players’ needs
“The design philosophy behind MEGA’s enhanced capabilities stems from the understanding that players demand seamless, intuitive, and visually appealing interfaces. This is particularly vital in an industry where competition is fierce and attention spans are short.
By integrating dynamic gamification engines, customisable designs, and interactive features, MEGA elevates engagement through a combination of immersive storytelling and functional excellence.”
The H2 Gambling Capital data for mobile gaming estimates that the total global mobile gaming gross win will reach $152.6 billion by 2029. Mobile gaming is projected to grow at an annual rate of around 14.9%, and mobile casino gaming is projected to grow by 16.8% annually. Currently, mobile gaming is on course to account for just shy of 50% of global gaming wins in 2024.
However, many operators struggle to create distinct and engaging platforms that draw users in, incorporate gamification technology, and run smoothly on mobile platforms. Zuckerberg noted that the “rise of mobile gaming has significantly influenced MEGA’s development.”
Proven results
While Zuckerberg has already outlined several instances of MEGA being used successfully to prove the platform’s effectiveness, there are further success stories from the industry.
Using Betina as an example, Zuckerberg highlighted that over 50% of players had interacted with MEGA systems. Since the implementation of MEGA, net gaming revenues have jumped by 65%, and ARPU has increased by 70%. Another example Zuckerberg picked out was Don.rio, where the number of retained players has increased by 98% since introducing MEGA.
“For Betinia, data from 2024 compared to the same period in 2023 showed that the number of active players was up 75% and 138% in Sweden and Denmark and GGR was up an incredible 47% and 148% respectively,” Zuckerberg explained.
With MEGA going from strength to strength, 2025 is set to be a game-changer for operators and players alike. The next “big thing” in gamification has finally arrived!