Bayton joins Dutch online gambling association

Bayton joins existing members Kindred, Entain, Flutter and Betway among others.

NOGA aims to represent the majority of online gaming providers in the Netherlands.

“We are delighted that Bayton has now joined the growing NOGA family,” said Peter-Paul de Goeij, director of NOGA.

“Bayton is the company behind a number of very well-known and popular online casinos, and with their expertise and input, NOGA can add even more international experience and contribute to the improvement of the Dutch market.”

“We are delighted to be joining NOGA as it offers the opportunity to have a say in the Dutch market and hopefully bring about a positive change in the perception of gambling,” said Gregory Bettridge, director of Bayton Ltd.

“By collaborating with other well-known operators and having an open dialogue with the regulator, among others, we can improve responsible gaming systems and coordinate our efforts to better prevent fraud and money laundering.”

In May 2021, NOGA became a strategic partner of the All-In Diversity Project which aims to implement diversity, equality and inclusion within the gambling industry.

In September, NOGA called for more limits on gambling advertising in the Netherlands ahead of the market’s launch in October. Meanwhile, rival trade body Licensed Dutch Gaming Providers (VNLOK) agreed to a voluntary advertising code for online gambling, which included tighter restrictions on advertising to protect vulnerable groups – including bans on advertising bonuses to under-25s.