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BetMGM expands igaming offering with SG and BetGenius deals

| By Robert Fletcher
BetMGM, the betting joint venture between MGM Resorts and GVC Holdings, is to expand its igaming and sports betting offering after extending partnerships with Scientific Games and BetGenius.

Under the agreement with Scientific Games, BetMGM will roll out the supplier’s OpenGaming product suite, including the Open Gaming System (OGS) content aggregator, incorporating in-house content and third-party games.

BetMGM will also have access to a range of player engagement tools such as free spins and jackpot features.

OpenGaming is now live with BetMGM’s operations in New Jersey, and the agreement also includes scope for expansion into Pennsylvania and other states across the US as legislation permits. It complements an existing relationship between GVC and Scientific Games, which has seen the operator roll out the supplier’s content in a number of regulated markets.

“This builds on a well-established partnership, and Scientific Games will continue to be a key igaming partner for us as we extend our operational reach in the coming years,” BetMGM’s vice president of gaming Matthew Sunderland said.

Read the full story on iGB North America.

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