ComeOn Group pens wide-reaching casino deal with Playtech

Under the agreement, ComeOn will launch Playtech’s content across its entire brand portfolio, which includes ComeOn!, Mobilebet, Sunmaker and Snabbare.

Playtech’s casino games range includes a wide selection of slot titles, while its live casino offering features a number of table games, all of which will be made available to ComeOn customers.

“ComeOn Group is going through an exciting period and we have a strong position in the market where Playtech will play a key role moving forward,” ComeOn chief executive Juergen Reutter said.

“ComeOn will continue driving product innovation on its proprietary casino platform and we believe that this new collaboration will take things up a notch.”

Playtech chief operating officer Shimon Akad added: “With a continued focus on growth in existing and newly regulated markets, Playtech’s core strategy is to offer long-term sustainability for operators and a safe, enjoyable environment for players.

“This new partnership with ComeOn is a great example of Playtech’s commitment to partnering with the right companies to bring an entertainment-led experience to international audiences across key regulated markets.”

The deal comes after Playtech last month reported a 25.1% year-on-year drop in revenue to €1.08bn (£938.0m/$1.30bn) as retail closures due to Covid-19 had an impact on both the supplier’s business-to-business and business-to-consumer operations.