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Entain extends wide-ranging platform deal with Scientific Games

| By Robert Fletcher
Entain has signed a three-year extension to its content aggregation platform partnership with Scientific Games.
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Under the deal, Entain, previously known as GVC Holdings, will continue to have access to Scientific Games’ OpenGaming ecosystem.

Entain brands such as Ladbrokes, Coral, bwin, PartyCasino and Gala will be able to use the content aggregation platform to access more than 3,000 igaming titles from a range of studios, as well as responsible gambling tools.

The agreement covers Entain’s activities in the UK, Germany, Greece, Italy, Spain and Portugal.

“Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as  the world’s biggest and best casino portfolio,” Entain chief product officer Valery Gelfman said.

“Extending our partnership with Scientific Games will enable us to continue to build our market share in regulated markets in Europe and beyond.”

Scientific Games’ senior vice president of gaming for digital, Dylan Slaney, added: “We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform.

“With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”

The extension comes after Entain last week reported that its revenue in 2020 was almost exactly flat at £3.63bn, as online growth largely cancelled out retail declines.

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