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GiG to power Mooir’s new online casino brand

| By Robert Fletcher
Gaming Innovation Group (GiG) has agreed to provide its casino platform solution to power Mooir eGaming’s new igaming offering.
GiG Mooir

Under the multi-year agreement, GiG will supply its player account management (PAM) to Mooir’s new online casino.

Mooir will roll out the brand under its Isle of Man operator licence. While the operator did not name the offering, the business’ website lists an upcoming brand, W6, with an expected 2024 rollout.

GiG currently provides casino platforms and sportsbook to more than 60 brands around the world.

“We are delighted to have chosen GiG as the core PAM solution to power our new casino brand,” Mooir CEO Stephen Trimble said. “GiG’s pedigree in regulated markets, flexibility of software and innovative features align closely with our values and aspirations. 

GiG chief commercial officer Marcel Elfersy added: “Enabling our customers to deliver new localised experiences is a core strength of our B2B offering. 

“We’re looking forward to this new relationship with the team at Mooir. We know we can drive growth via the continued improvement and iteration of our technology and on the strength of the partnerships we build.”

Record Q2 for GiG

The deal comes on the back of a record second quarter for GiG. During Q2, revenue hit an all-time high of €34.9m (£29.9m/$37.7m).

The quarter marked the first reporting period since GiG announced it will split its business. GiG revealed plans to split Platform and Sportsbook from GiG Media after launching a strategic review. Each segment will run independently as publicly listed companies.

A few months later, Richard Brown announced he would step down as CEO by the end of 2023. Earlier this month, former SBTech CEO Richard Carter was appointed to lead the Platform and Sportsbook division, ahead of it being spun out. The split is expected to complete during the first half of 2024.

Last month it was revealed the Juroszek family had become the largest GiG shareholder after purchasing an 11.08% stake in the business. This followed the family selling a 70% stake in Polish gambling operator STS to the Entain CEE joint venture.

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