GiG powers launch of new Slotbox online casino

| By Robert Fletcher
Irish gambling operator Slotbox has announced the launch of its new online casino through a partnership with Gaming Innovation Group (GiG).
IGT's PlaySports platform to power Washington casino

Built with GiG’s frontend framework, the online casino offers a range of gambling options to customers, with a dual registration function allowing users to play across all channels.

Slotbox also features a shared loyalty system, giving users the ability to earn online loyalty points and coins both when playing online and offline at Slotbox’s land-based casinos.

Additional features will be added to the new site over the coming months to allow for an uninterrupted player journey between retail and online sites.

Slotbox announced in October last year that it was to launch the site in partnership with GiG. 

“Everyone involved has worked hard to create an offering that will deliver a first-class gaming experience for our customers,” Slotbox director Conor O’Donnell said. “We are particularly excited about the roll out of the omnichannel features which will provide a seamless experience for our players.”

GiG chief executive Richard Brown added: “It’s always a proud moment for GiG to power the launch of a new brand, even more so when that launch is part of a partner’s digital transformation. 

“With the experience and expertise of the industry veterans of Slotbox combined with the innovation of GiG’s iGaming platform and omni-channel solution Slotbox delivers a top-class online casino, which is set to provide a market-leading seamless experience to its players.”

Yesterday, GiG announced its Q1 results, showing it made €18.3m (£15.8m/$21.9m) in revenue, up 64.3% year-on-year, thanks in part to record media revenue.

Subscribe to the iGaming newsletter