The agreement includes GiG’s technical platform, portfolio of managed services, front-end development, CRM and marketing. The business will provide Asper’s Group with a fully-managed solution to operate Asper’s online casino – with GiG claiming the deal will reduce the complexity of moving the retail business online, as well as lessen the operator’s cost of entry.
The news follows an April announcement by the supplier that it had signed a head-of-terms agreement with an entity it termed “a tier-one” UK land-based operator.
The contract is set to last for three years, with options of renewal follow this term. The operator’s online offering has a planned launch date in Q4 2022, with an expectation of turning a profit by Q1 2023.
Aspers CEO Richard Noble commented on the deal: “We are delighted to join forces with GiG to provide a first-class omnichannel solution for our guests and launch our own branded online site extending the Aspers casino experience to both online and retail customers. Through this new platform we will continue to prioritise safer gambling as this is at the heart of everything we do.”
The provider said that it expects the UK online casino market to generate £4bn ($4.72bn/€4.72bn) in gross gambling revenue (GGR) in 2022.
Richard Brown, CEO of GiG, added: “I am extremely excited to partner with Aspers, a prominent operator within the land-based industry that shares our values on responsible gaming, CSR and passion about the power embracing digital transformation,” he said. “We see great potential in the UK, particularly when we can harness ‘brand equity’ and the retail footprint that Aspers holds with our omnichannel solutions.
“We look forward to working closely with the Aspers team to maximise their potential through a successful digital transformation and anticipate that Aspers will become a significant and high value client for GiG. This type of deal is directly in our wheelhouse, helping land-based operators digitally transform and showcase our product in the UK market.”
The deal is expected to expand into verticals beyond online casino at a later, as of yet undetermined, date.