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Highlight Games scores licensing deal with Manchester City

| By Robert Fletcher
Video virtual sports developer Highlight Games has entered into a licence agreement with English Premier League champions Manchester City.
manchester city flag

Under the deal, Highlight Games will develop a new suite of instant win products featuring archive footage from Manchester City matches.

Video content that will appear in the new digital scratch card games will include goals and action from domestic league and cup games involving the club.

“This agreement will enable Highlight Games to further extend its product portfolio, combining unique archive footage with Manchester City’s intellectual property to create premium branded games,” Highlight Games co-chief executive Steven Holmes said.

“We are confident that the simplicity of our new instant win games, combined with the best goals from Manchester City’s past seasons, will prove very popular with players.”

Manchester City clinched its sixth Premier League title in the 2021-22 season, narrowly seeing off a challenge from Liverpool.

The club currently sits second in the 2022-23 Premier League table with seven points from three games, following a 3-3 draw with Newcastle United in the third round of fixtures.

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