LeoVegas bolsters in-house content with games studio launch
LeoVegas Studios will develop slot games exclusive to the wider group. Alongside LeoVegas, the group also counts Pink Casino, Royal Panda and, in the UK and the Netherlands, BetMGM among its brands.
The group said the launch represents a logical step in its long-term growth strategy and further strengthens its various brands. Mats Andersson, game producer and former creative director at Light & Wonder, will lead LeoVegas Studios.
The new studio will use player data from across the group to create games that adapt to evolving player tastes. This approach, LeoVegas said, will also support broader customer acquisition strategies.
LeoVegas Studios to roll out four games before end of 2024
‘Where Pigeons Dare’, the debut title from the new studio, will launch on LeoVegas from tomorrow (25 September). The medium volatility cluster pay slot features wild modifiers, progressive multipliers and buy bonuses.
Three more games are set to launch before the end of the year with a further six to follow in 2025.
“LeoVegas Studios is a fantastic addition to the group,” LeoVegas Group director of gaming James Ford said. “With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players’ evolving needs.
“Where Pigeons Dare is just the beginning – our future lineup will continue to captivate and push the boundaries of entertainment.”
LeoVegas set to add Tipico to expanding brand portfolio
The launch comes as LeoVegas prepares to add another brand to its wider portfolio. In June, MGM Resorts International, parent company of LeoVegas, announced that its subsidiary had agreed to acquire Tipico Group’s US sportsbook and online casino platforms.
The deal covers both the product and technology platforms that power Tipico’s online sports betting and casino in the US.
LeoVegas will operate a purpose-built proprietary sportsbook across international markets and brands. This is with the exception of those exclusive to the BetMGM joint venture with Entain. LeoVegas will also acquire Tipico’s US-facing management, technology and trading teams across the US, Colombia and Europe.
Tipico will wind down its US operations prior to the deal closing.