The operator already runs a number of brands in the Canadian market, which would allow it to leverage this experience and local knowledge for Pink Casino’s debut in the market.
This, it added, had been facilitated by the migration of the brand to its proprietary gaming platform in April this year. At the time the migration from the Bede Gaming platform was described as giving it greater control over its technology, and reducing the complexity of day-to-day operations.
Pink Casino’s Canadian launch, the operator said, was in-keeping with its strategy of using existing brands and resources to deliver profitable growth.
“It is super exciting to continue expanding in North America,” LeoVegas chief executive Gustaf Hagman said.
“This is a superb way to use our strong brands and deliver profitable growth. I look forward to offering the Canadian market even more gaming fun and entertainment in the form of Pink Casino.”