LL Lucky Games’ ReelNRG secures B2B licence in Great Britain

The licence will enable the group to distribute content from both its Lady Luck Games and ReelNRG brands to approved operators in the British market.

Players will have access to Lady Luck Games titles including The Treasures of Tizoc, Beetle Bailey and Astro Anna, as well as ReelNRG games such as Dark Spells, Genie’s Gold and Mr Mostacho.

“Securing a British gaming licence is a significant moment for our company,” LL Lucky Games co-founder and chief executive Mads Jørgensen said. “We are now able to provide our premium gaming content to our partners in the world’s preeminent and established market, the United Kingdom. 

“This is a moment we`ve all been waiting for, and to see this finally happening is a massive achievement and will open many new doors for Lady Luck Games.”

ReelNRG acquisition

The licence comes after LL Lucky Games in May completed its acquisition of ReelNRG for a purchase price of SEK8.25m.

The deal, finalised following due diligence in line with the initial announcement last month, consisted of 2.5 million newly issued shares, issued at a price of SEK3.30 (£0.26/€0.30/$0.31) apiece. 

ReelNRG now operates independently, with LL Lucky Games at the time having noted a series of synergies in the form of cross-selling, cost optimisation and the possibility of sharing technology and licences in the future.