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NetBet expands reach with Denmark launch

| By Robert Fletcher
Online casino operator NetBet has announced its launch in the regulated Denmark market after securing a licence in the country.
NetBet Denmark

Issued by Danish regulator Spillemyndigheden, the new licence clears NetBet to offer online casino in Denmark. The operator is now active in the country, with players able to access a range of games.

Active in Denmark via NetBet.com/dk, the operator is offering players slots, casino and live casino content. This includes games and titles from partners Push Gaming and Pragmatic Play.

Push Gaming slot content includes Razor Shark, Goat Getter and Boss Bear. Players can also access Pragmatic Play games such as Gates of Olympus, Sugar Rush and Sweet Bonanza.

“We’re excited to launch in Denmark,” NetBet Denmark PR manager Claudia Georgevici said. “Opening in this market is an important next step for our brand as we look to open in more licensed territories within Europe. 

“Our extensive experience of creating exciting and rewarding online casino experiences with our players will be great for our new customers. We look forward to welcoming them to our team.”

NetBet is also active in several other major markets including the UK and Italy. Last summer, it was also added to Germany’s list of approved operators, allowing it to offer slots in the country.

Study flags concerns over bonuses on unlicensed sites in Denmark

NetBet joins a roster of other operators to have secured approval in Denmark. However, the country still faces challenges in terms of unlicensed activity.

Last month, a study found those who deliberately gamble on unlicensed sites are fuelled by higher repayment and bonuses, as well as the different types of games on offer.

Contrastingly, participants cited control and supervision, credibility and the availability of the Danish language as reasons for gambling with licensed sites. The study was based on an online survey, created by Spillemyndigheden in collaboration with Statistics Denmark. Results are based on a net sample of 30,070 people. 

Key findings include of those who had played online within the previous 12 months, 2.1% said they knowingly played on unlicensed sites. This rises to 3.8% when accounting for those playing on sites that do not have permission to offer gambling in Denmark.

A total of 8.6% of players are unaware whether the sites they played on are licensed.

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