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Pariplay approved for Ontario launch

| By Robert Fletcher
Pariplay, the aggregator and content provider owned by Aspire Global, has secured approval to launch in the Canadian province of Ontario.

The provider’s gaming-related supplier licence will allow it to deliver its aggregation offering throughout Ontario and work with operators that are licensed in the market.

Pariplay said it already has deals in place with a number of operators and partners across the province ahead of the launch of its regulated online gambling market on 4 April.

The Pariplay Fusion product features titles and localised content from over 80 vendors, as well as a range of engagement tools.

Approval in Ontario comes after Pariplay in recent months also went live in Alberta in Canada, while it secured new licences in West Virginia and Michigan.

“We are very pleased to be granted our Ontario licence, which allows us to build on our success and bring relevant and varied content to regulated markets,” Pariplay’s managing director Adrian Bailey said.

“We’ve made a concerted effort to grow our reach in Canada both through signing new partners and gaining new licences, and this approach continues to generate success for us. It is an exciting time at Pariplay and we can’t wait to get started in Ontario.”

Ontario’s market will open on Monday next week, with a range of operators and suppliers having secured approval to launch on opening day. 

Licensed operators include Bet365, Flutter Entertainment-owned FanDuel and Unibet, while approved suppliers include sports betting and igaming service provider FSB and content provider Relax Gaming, both of which picked up licences this week.

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