Betinia will offer Danish players access to more than 2,000 online casino games including slots and table games, as well as a range of sports betting options.
Consumers will also have access to Betinia’s loyalty programme and the Betinia Coins System, which offers users a number of rewards.
The launch will expand Soft2Bet’s and Betinia’s presence in the Nordic region, with the brand already active in the regulated Swedish market.
“We are very pleased to continue expanding our footprint in the European market as the entrance of our brand, Betinia in the Danish market further develops our presence in the rapidly developing Nordic region,” head of country teams at Soft2Bet, Peter Christian, said.
“We now operate the Betinia brand in both the Danish and Swedish market under local licences with cutting edge technology adapted to the specific regulatory requirements and designed to provide an engaging, yet safe gaming experience for our users.”
The launch comes after last week it was revealed that the Denmark gambling market grew in 2022, despite a drop in sports betting.
Total gross gaming revenue for the year to 31 December 2022 came to DKK6.70bn, which was up 7.5% on the DKK6.23bn recorded in the previous year.