Spiffbet acquired the dormant Helmicasino site for SEK300,000 (£22,777/€26,552/$28,774) in November. Helmicasino was previously operated in Finland under a different licence, but shut in early 2023 amid changes to payment conditions.
Helmicasino is live again in the country under a Malta Gaming Authority (MGA) licence held by Spiffbet. The brand extends Spiffbet’s reach in Finland, operating alongside its existing Supernopea.com and Turbovegas.com sites.
The relaunch marks the second new brand roll-out by Spiffbet in recent months. In October, the operator also launched Supersnabbt.se in the Swedish market.
Spiffbet said both launches were managed with existing organisation and resources. This, it adds, means that they did not significantly increase fixed costs for the Spiffbet business.
“Following up the launch of Supersnabbt.se with a launch of Helmicasino.com is an offensive move in our focus on growth and increasing revenues,” Spiffbet CEO Henrik Svensson said. “In less than a month, our new agile organisation has managed to complete this launch.”
Further launches on the horizon for Spiffbet
Svensson added Spiffbet could pursue further launches over the next 12 months. However, he stopped short of saying which brands would launch and the markets they could target.
The business also counts Metal Casino, Cashmio, Supernopea, Buster Banks, Sir Jackpot, Live Lounge, Wishmaker, Goliath Casino, Bellis Casino, Turbovegas and Scandibet among its online brands.
“Hopes are high after the successful launch of Supersnabbt.se,” Svensson said. “We believe that Helmicasino will be well received by both players and affiliate partners. If this turns out well, we can look forward to more launches in 2024.”
The latest launch marks a strong end to a productive year for Spiffbet. Aside from also rolling out Supersnabbt.se, Spiffbet sold its game development business to Million Games back in August. The deal is worth up to SEK3.5m.
At the time, Spiffbet said the division has not contributed to its business for the past year. The segment has also been subject to a liquidation analysis.
Spiffbet also said the sale reflects a shift in focus from game development to online casino operations. Should the deal complete as expected, this would leave Spiffbet free to focus solely on running online casino brands.