The enhanced deal sees Superbet gain access to Pragmatic Play’s portfolio of live casino content. This includes gameshow products such as Sweet Bonanza CandyLand and Snakes & Ladders Live.
Pragmatic Play will also provide roulette with customisable branding, plus three blackjack tables. These are in addition to the supplier’s slot and bingo products, which are already live with the operator.
The new development comes after Superbet acquired online operators Napoleon Sports & Casino and Lucky Days earlier this month.
Additionally, Pragmatic Play recently struck similar content agreements with Apuestas Royal in Latin America and Peppermill Casino in Belgium.
“We’ve seen incredible success with Superbet thus far,” Pragmatic Play chief operating officer Irina Cornides said. “We’re delighted to be adding some of our best live casino content to the platform.”
Cornides added: “Players in Romania continue to embrace Pragmatic Play games. We are thrilled to be launching custom-branded roulette and blackjack tables tailor-made especially for Superbet and its players to enjoy.”
Superbet’s head of gaming and live casino, Nicholas Yu, said the “replayability” of Pragmatic Play’s titles inspired impressive engagement. “We hope to see similar results as a result of this expanded partnership,” Yu said.
Superbet made a series of changes to its management team last month, including the appointment of Stephen Parry as COO.