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Weekend Report: extra monitoring for Swedish licensees, Entain board appointments  

| By Robert Fletcher
Entain, Veikkaus and several Swedish licensees feature in this edition of the Weekend Report.
Weekend Report Swedish licensees

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across the last few days. This week: extra supervision for Swedish licensees, Entain makes board appointments and Veikkaus links up with Finnish football legend.

Additional monitoring for Swedish licensees

Swedish gambling regulator Spelinspektionen is to apply additional, temporary supervision to several of its licensees.

The review will take place throughout the spring and will focus on how licensees comply with the requirements for information that must be available on their websites. Results of this, the regulator said, will be made public.

Among the operators that will feature in the review are 888 Sweden, Betfair International, Mr Green, Interwetten and Skill On Net. Premier Gaming, Lotto Direct, Polar and ComeOn Sweden are also being reviewed.

Spelinspektionen will also include racing monopoly AB Trav och Galopp in the review.

Entain confirms double board appointment

Entain has announced Michael Goldberg and Edmond Mesrobian as independent non-executive directors on its board,

Goldberg is a veteran investor having previously worked at Elliott Management and Corvex Management. He will become a member of the Capital Allocation Committee.

Mesrobian is an experienced senior executive, holding roles with major firms such as Tesco and Expedia. Joining Entain, he will also serve on the Sustainability & Compliance Committee.

“I am confident the appointments will add significant value to the board, complementing our existing dynamics and further enhancing the board’s ability to deliver growth and the execution of our strategy,” Entain interim chair Pierre Bouchut said.

Red Rake enters New Jersey

Red Rake Gaming has expanded into New Jersey in partnership with the Hard Rock Bet platform and Aristocrat Interactive.

Red Rake’s games are now available to players in the Garden State through Hard Rock. The developer counts Sugar Burst, Guardians of Luxor 3 and new title Vegas All In among its games.

The launch comes shortly after Red Rake secured regulatory approval in New Jersey.

“We are very excited about the addition of our games on Hard Rock Bet and the opportunity to further expand our presence in the US,” Red Rake Gaming Malta managing director Nick Barr said.

Stakelogic grows Dutch presence with Starcasino NL

Stakelogic has strengthened its position in the Netherlands through a new deal with Starcasino NL.

Stakelogic has completed a direct integration with Starcasino NL, bringing its full slot and live casino portfolio to Dutch players.

Content includes slot titles such as Wild Canyon, Cozy Candy ClusterBreaker and Garden Gladiators, as well as live dealer blackjack and roulette and game shows.

“The Netherlands is a key market for us,” Stakelogic head of sales Neil Tanti said. “We are delighted to partner with an operator of Starcasino NL’s calibre to offer Dutch players the full Stakelogic experience.”

Veikkaus partners with Finnish football legend

And finally this week, Veikkaus has entered a partnership with Finnish football legend Sami Hyypiä.

Hyypiä, who represented Finland 105 times, has signed a multi-year deal to serve as a brand ambassador for Veikkaus. He will work with the operator on a range of customer-facing activities.

The former defender, who also worked with Veikkaus during his playing career, is best known for his 10-year spell with Liverpool in the English Premier League.

“It’s a pleasure to return to Veikkaus after a break of many years,” Hyypiä said, according to STTInfo. “I’m happy to be collaborating with a domestic operator that has promoted Finnish sports in many ways throughout its history.”

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