BetParx relaunches apps in NJ and PA with Playtech platform

Playtech’s IMS platform and player account management (PAM) system now powers BetParx’s app in New Jersey and Pennsylvania. This is the first time the IMS platform has featured in either state.

The apps for the online division of Pennsylvania’s largest casino feature sports and online gaming content, including a number of titles developed by Playtech’s own Origins and Rarestone studios.

“We are thrilled to continue to grow Playtech’s igaming and sports betting partnership with BetParx in other US markets,” said Mor Weizer, chief executive of Playtech.

“Playtech’s industry-leading software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the US requires.

“We look forward to further expanding our footprint in the US and working with BetParx to deliver world-class gambling and sports betting entertainment across multiple states and products.”

The initial partnership between Parx Casino and Playtech was first announced in February last year.

“We are incredibly proud to be launching BetParx in conjunction with an industry leading technology provider in Playtech,” said Matthew Cullen, senior vice-president of igaming and sports for BetParx. “We’ve made the sign up and deposit and cash-out processes as simple and smooth as anything in the industry.

“Plus, we’ve created a product that ensures a great experience to any user, casino or sports.”

Playtech is currently subject to acquisition interest from Asia-based investment group TTB Partners, after a previous takeover bid from slot machine provider Aristocrat fell through.