Relax Gaming debuts in US alongside BetMGM with New Jersey launch
Relax Gaming will make its debut in the United States after obtaining a vendor transactional waiver for New Jersey. The leading provider will be partnering with BetMGM for the launch.
Under its US name RLX Gaming, the supplier’s extensive slots selection will now be available in the US for the first time. This will make titles including The Great Pigsby and Epic Joker accessible to BetMGM’s New Jersey customer base.
The move follows Relax Gaming’s successful launch in Ontario, Canada in 2022. The company sees its New Jersey debut as the next landmark step in its North American expansion.
Simon Hammon, CEO of Relax Gaming and RLX Gaming, said: “Launching in New Jersey is a landmark moment for our company.
“We have enjoyed many successful launches across a number of key regulated markets in the past few years. This one is no doubt one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision and we expect our partnership to truly flourish.”
Oliver Bartlett, vice-president of gaming product & content at BetMGM, stated: “BetMGM welcomes Relax Gaming/RLX Gaming into the US igaming market.
“We are honoured to be first the operator in the states to bring their diverse and engaging portfolio of games to our award-winning online casino.”
The next step for award-winning Relax Gaming
Relax Gaming is one of the industry’s most successful igaming content providers, enjoying a landmark 2023 with multiple industry awards.
Celebrating the first anniversary of its Dream Drop Jackpots in May 2023, the studio has so far made 11 players millionaires since its launch in 2022.
Relax Gaming has also achieved industry fame for its Money Train slot series. The series is considered to be one of the most iconic group of slots launched in recent years.
Its fourth, and penultimate, iteration of the series, Money Train 4, was released in September 2023.
Along with its expansion into the US, Relax Gaming was one of the first providers to go live in Ontario when the market regulated in 2022.
In an interview with iGB in 2022, Hammon said he believes the provider will achieve great success in North America.
Hammon aims to take the similar challenger mindset that has fuelled Relax Gaming’s expansion in Europe in recent years.
“We’re going in for sure, we’re moving,” Hammon explained. “No one knows Relax there. No one knows what Money Train and Temple Tumble are. It’s a position that we are very comfortable with.
“We’ve been a challenger even in Europe and now it’s about taking that mindset and lessons learned and attacking a new market and explaining why we’re better.”