Under the deal, Genius will have the exclusive rights to collect in-stadium data for statistics, streaming and betting for all Liga MX, Liga de Expansion, Copa MX and Liga BBVA Femenil matches and distribute it to sportsbooks in both the US and the rest of the world.
“As one of the highest quality, most passionately followed leagues in world soccer, we are delighted to be supporting Liga MX at such a critical stage of its global growth,” Sean Conroy, commercial director of Genius Sports Group, said. “Our long-term partnership will deliver value for Liga MX and help to connect Mexican soccer with fans around the world while providing sportsbook operators with security of supply and premium new streaming content.”
Genius will implement its Bet Monitoring System for the league, which uses odds movements from around the world to flag potentially suspicious betting activity.
Enrique Bonilla, Executive President of LIGA MX, said the agreement would allow the league to both expand its global reach and increase its focus on integrity.
“Our league grows in every aspect, development, innovation and the expansion of our international profile are our fundamental pillars,” Bonilla said. “This alliance with Genius Sports Group will help us reach, through data, more fans around the world.
“It is important to highlight that Genius Sports Group’s integrity program will provide real-time alerts for betting-related issues, which strengthens our commitment to transparency.”
Earlier this month, Genius agreed a similar deal with the Argentine Football Association, covering 13 competitions organised by the AFA, including the Liga Profesional de Fútbol and Primera B Nacional.
Genius will soon be publicly listed on the New York Stock Exchange, as it intends to complete a reverse merger with special purpose acquisition company dMY Technology Group. The new publicly traded business will have an enterprise value of $1.5bn (£1.15bn/€1.27bn).