Under the deal, Genius Sports will use its LiveData and LiveTrading solutions to deliver real-time data and pricing for the National Football League (NFL) and National Collegiate Athletic Association (NCAA) basketball.
This will include access to Genius Sports’ full NFL product suite including real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Genius Sports will also provide its digital marketing and bespoke free-to-play tools, allowing Betway to run data-driven campaigns across display, video and connected televisions to help drive deeper engagement levels.
This expands an existing deal that covered football’s English Premier League and Euroleague Basketball.
“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them,” Betway chief executive Anthony Werkman said. “As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that.
Genius Sports chief executive Mark Locke added: “As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide.
“The Betway brand is growing rapidly across the US and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”
The extension comes after Genius Sports last week also agreed to a similar expansion of its long-term live streaming and data partnership with online gambling operator Bet365.