Genius Sports signs with new US motorsport series SRX
| By Richard Mulligan
North American motorsport series Superstar Racing Experience (SRX) has signed up Genius Sports to become its exclusive data partnership ahead of its inaugural season.
Genius will utilise SRX’s official data feed to power a wide range of in-play betting markets, as the series seeks to launch its first official betting platform.
SRX is expected to launch its inaugural season in June 2021 with six races scheduled for broadcast on CBS Television Network, and is expected to feature prominent drivers, including NASCAR Hall of Famer Tony Stewart.
“We see the way the industry is trending with respect to new forms of technology and sports-gaming,” SRX co-founder Sandy Montag said.