GiG extends marketing compliance partnership with Malta’s Avento Group

| By Robert Fletcher
Gaming Innovation Group (GiG) has agreed to extend its marketing compliance partnership with Malta-based Avento Group by a further two years.
Marketing

Under the agreement, GiG will continue to provide Avento with its GiG Comply automated marketing compliance tool.

GiG Comply enables operators to scan web pages for content, links and igaming code red words, helping to ensure they are fully compliant in jurisdictions around the world.

The software analyses advertising campaigns and delivers reports to operators about the type of content that is being used to promote their brands, allowing them to see if affiliates are fully aligned with their brand guidelines and responsible gaming requirements.

“We are super delighted to continue our agreement with GiG Comply; this shall continue to ensure our commitment at being a fully compliant company within the industry thanks to GiG Comply,” the Avento Group compliance team said.

GiG’s chief marketing officer Jonas Warrer added: “As new markets continue to regulate, there is an increased need for operators to ensure they comply with the ever-changing regulations in all jurisdictions they operate.

“It makes us very proud to have a young and innovative partner like the Avento group, which values the importance of creating a safer and more sustainable gaming environment and continues to place trust in GiG Comply.”

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