Compliance

GiG lands marketing compliance deal with Kaizen Gaming

| By Robert Fletcher
Gaming Innovation Group (GiG) has agreed a deal to provide affiliate marketing compliance solutions to Kaizen Gaming, the Greece-based gambling operator behind the Stoiximan and Betano brands.

Kaizen Gaming will have access to GiG Comply, a marketing compliance solution that allows operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content.

GiG Comply can be used to ensure brands are operating in line with regulatory requirements across multiple jurisdictions, covering market-specific legislation and advertising standards.

“Compliance is not just a buzzword; working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming,” Kaizen Gaming’s head of affiliates Claus Jansson said.

“Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time.”

GiG chief marketing officer Jonas Warrer added: “We’re happy to have partnered with Kaizen, It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business.

“We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading GameTech company in Europe.”

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