GiG’s Sportnco signs first sportsbook deal in Colombia

| By Daniel O'Boyle
Gaming Innovation Group (GiG) subsidiary Sportnco has signed its first Colombia-facing sportsbook deal, with an unnamed “tier-one” operator.

While Sportnco – which was acquired by GiG for €51.3m earlier this year – already provides its player account management (PAM) solution for another client in the country, this deal will mark the first launch of its sportsbook in the country.

GiG did not reveal the name of the operator, but said that the deal meant that Colombia was the third regulated market in which it provides both software and services to this client.

 “The growing demand is a clear sign that we have created a sportsbook solution that is recognised as an industry leader within the igaming industry,” Sportnco managing directed Hervé Schlosser said. “It makes us very proud that a leading tier-one operator has once again placed trust in our technology and services for another market. 

“We are looking forward to strengthening our relationship with our long-term partner within Colombia.”

GiG noted that Colombia is a “lucrative and fast-growing” market, with online gross revenue reaching $420m in 2021, according to H2 Gambling Capital. The majority of this figure, H2 also noted, comes from sports betting.

The deal is the second this week for GiG, after it announced a head-of-terms agreement with Maryland-based Crab Sports – its first US deal since acquiring Sportnco. GiG and Crab Sports are projected to go live in H2 of this year.

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