Casino & games

GiG to power new Slotbox online casino brand in Ireland

2 minutes read
Irish gaming operator Slotbox has signed up Gaming Innovation Group (GiG) to power its new online casino.

The Dublin-based gaming and casino group has selected GiG’s iGaming platform (PAM), omnichannel solution and frontend development to link its existing eight land-based properties and its new Slotbox online brand, which is expected to go live by the end of 2020. Players will benefit from a single point of registration, shared wallet and loyalty system.

The agreement, which is based on a combination of fixed fees and revenue share structure, is expected to make a positive contribution to GiG’s revenues from 2021 onwards.

Richard Brown, GiG’s chief executive, said: “Partnering with Slotbox, who has extensive experience and presence across the Irish retail casino gaming market, provides a great opportunity to both parties. We look forward to delivering their online solution and omnichannel experience to their customers.

“I am confident that the two companies’ alignment in player first focus will drive a top-class product and further enhance GiG’s track record of extending land-based gaming operations online.”

Slotbox is associated with eight venues in Ireland, including the Empire Casino in Dublin.

John Doyle, head of marketing at Slotbox, said: “With our customer-first approach, we became Ireland’s most popular casino chain. We look forward to continuing to innovate and build on that success with GiG, and deliver a first-class omnichannel experience for our players. In addition, we aim to be an industry leader in the area of professional development for our employees.”

The deal comes days after GiG signed an agreement with online sportsbook operator Tipwin, to power its new online casino offering under licences from the Maltese and Swedish Gaming Authorities. The supplier last week announced that it had terminated its services arrangement with US group Hard Rock International by mutual consent.

In August, GiG reported a year-on-year increase in revenue for the second quarter, primarily due to growth within its platform services arm.

Revenue in the three months to 30 June amounted to €16.7m (£15.0m/$19.6m), up 32.3% from €11.3m in the same period last year. This figure includes revenue from the New Zealand-facing SkyCity business, which went live in August last year.

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