The long-term agreement will open up Marina888 to new markets through the provision of a new player account management system, front-end delivery via a content management system, and managed services, spanning media and business operations, GiG said.
The partnership will be based on a revenue-sharing model and will run for a minimum of five years.
The deal forms part of Rank’s plans to enhance its current online offering, having already established a solid retail network in a number of markets, including an increasing presence in Africa in recent years.
GiG said that the technology would help to support automation and enhance Marina888’s brand presence in local markets, particularly via gamification and the use of GiG’s rules engine, Logic.
“We are proud to have partnered with GiG in order to modernise our online offering and drive the brand internationally, in line with our retail concerns,” Rank chief executive Asanga Warusavitharna said.
“Throughout the process, it was evident that this was a style of project that GiG had delivered several times, consistently outlining the best way to deliver from a technical and a services-driven perspective.”
GiG chief executive Richard Brown added: “We believe the vision that Rank Entertainment has with advancing on automation and player experience connects well with GiG’s B2B offering and strategy.”
GiG last month reported a 19.7% year-on-year rise in quarterly revenue, with its media services unit accounting for €11.2m (65.9%) of the €17m total.