Online sports betting

Golden Matrix partners Amelco to launch first online sportsbook platform

| By Robert Fletcher
Social gaming, esports and white-label solutions supplier, Golden Matrix Group, has partnered with Amelco to launch its first custom-built online sportsbook platform with an unnamed igaming operator in India.

Though Golden Matrix did not disclose the identity of its first client for the new platform, it said that the customer is an “established” operator.

Golden Matrix chief executive Brian Goodman also said the launch coincides with the start of the new Indian Premier League (IPL) cricket season.

“This is a significant opportunity for the company, enabling us to enter one of the world’s largest markets with a new and compelling sportsbook product,” Goodman said.

“Cricket is not only part of Indian culture that has one of the world’s largest populations, currently 1.3 billion people, but also has 2-3 billion fans across India, UK, Pakistan, Asia, Sri Lanka, Zimbabwe, West Indies, Australia, New Zealand and Africa.”

Golden Matrix added that it expects to integrate and launch the system with a number of additional clients in new markets over the next six weeks, with the aim of securing approval in certain US states later this year.

The launch comes after Golden Matrix entered a software license and services agreement with sports betting platforms provider Amelco in late 2020. The deal covers the marketing and distribution of Amelco’s turnkey solution to operators in regulated markets worldwide.

“Since we began our collaboration and distribution agreement with Amelco, we have seen significant interest from both current and prospective clients in adopting this dynamic sportsbook engine with associated managed trading services,” Goodman said

“Fully integrated into our GM-X industry-leading B2B technology platform, this new sportsbook offering can now be deployed via numerous gaming operators globally.”

The launch comes after Golden Matrix last month filed with the SEC to raise up to $10m in an initial public offering on Nasdaq.

In November, the supplier also announced a collaboration agreement with Playtech, to expand both companies’ share of global esports and betting markets.

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