Greentube enters Ukraine with First Casino partnership

| By Marese O'Hagan
Novomatic's Interactive division Greentube has entered the Ukrainian market through its partnership with Nebula Games brand First Casino.
Ukraine

Players in Ukraine will now have access to Greentube titles, including its Diamond Link and Mighty Elephant games, in Ukraine through the partnership.

“The online gaming market in Ukraine is one rich with potential and we are delighted to have further expanded our presence into the country with this partnership,” said Opher Ben Zvi, key account manager for Ukraine at Greentube.

“Having established itself in the newly regulated market with its strong brand and emphasis on responsible gaming, First Casino represents a perfect ally as we introduce Ukraine’s players to our portfolio of content which has proven popular with customers all over the world.”

Gambling was first legalised in Ukraine in August 2020, after a bill was passed to regulate land-based and online casinos as well as sports betting.

The first gambling license issued after the legalisation was to Cosmolot operator Spaceiks in February 2021.

This was followed by Parimatch receiving the first sports betting licence the following month.

However, taxes in the market are still yet to be finalised, though the country’s legislature adopted a tax bill at the first reading last month.

The bill sets a 10% tax rate for all forms of gambling, while gambling winnings of more than eight months’ minimum wage (currently UAH48,000) will be taxed as income.

“Greentube’s content has a deserved reputation for providing a popular blend of land-based appeal with fresh, exciting titles developed specially for the online market”, said Maistrenko Andrii, chief financial officer at First Casino.

“This is an exciting time both for First Casino and the burgeoning online gaming market in Ukraine as a whole and this deal will help further establish our reputation as a brand synonymous with a quality playing experience.”

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