M&A

Greentube strengthens Dutch presence with Eurocoin acquisition

| By Nosa Omoigui
Greentube - interactive division of Novomatic - has acquired slot developer Eurocoin Interactive as part of its expansion into the Netherlands.
Greentube acquires Eurocoin Interactive

The deal will see Eurocoin Interactive rebranded as Greentube Netherlands. Its catalogue of games will be coupled with Greentube’s existing content, and offered to Dutch operators ahead of the country’s igaming market opening on 1 October.

The acquisition, agreed for an undisclosed sum, will come into effect later this month, and the newly minted Greentube Netherlands’ content will be fully integrated by the October launch.

“We are very happy to welcome Eurocoin Interactive in the Greentube Group as we always aim to have a strong portfolio of games that are known to the local players – titles such as Random Runner, Simply Wild and several more have been smash hits in the land-based market for years,” Greentube’s finance chief and chief games officer Michael Bauer said.

“Greentube Netherlands will be our competence centre for this very specific market and we’ll use their vast know-how and unrivalled experience to further enhance our portfolio.”

Greentube’s expansion has been in the works for quite some time, and it is one of many companies looking to take advantage of a fresh market once online gaming launches in the Netherlands.

“When entering this new market, it is key to hit the ground running by providing high-quality, locally tailored games,” added Eurocoin Interactive director Reg Das.

“Our acquisition by Greentube further enhances its impressive portfolio, which is one I am confident will be unsurpassed in the Netherlands when the regulated market opens for business later this year.”

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