Industry to help shape future of ICE with new ICE/ECA Symposium

| By Daniel O'Boyle
Clarion Gaming and the European Casino Association will together host the ECA/Clarion/ICE Symposium on 13 July, focusing on how Europe’s casino industry can rebound from the effects of Covid-19.
Ice London 2022

The event will take place at Les Ambassadeurs Casino in Mayfair, London and will draw on the experience, needs and insight of operators.

“We first spoke about the need to align industry thinking for ICE 2023 with the ECA leadership team at April’s event and subsequently fleshed out the format at the ECA’s Dealer Championship in May where we hosted a breakfast meeting for board members,” Clarion Gaming managing director Stuart Hunter said. “The symposium will bring operators and land-based suppliers together in a relaxed format, with the agenda for the day being created ‘live’ during the morning session.”

Hunter added that the symposium will make use of the “open space” model, in which participants set the agenda for the meeting themselves.

“We are adopting the open space model, a format that’s driven by participants and which encourages open, honest and dynamic discussion around the current needs, pain-points and shared opportunities that the industry faces,” he said. “After an initial panel session, individual groups will start their own discussions and agenda building.

In addition, he said that the results of the symposium will then play a major role in shaping the future vision of ICE London.

“All the discussions and intelligence that’s generated informs and inspires the attendees directly. The output will be used to direct the vision for ICE London in terms of strategy, content, product mix, customer experience and onsite networking/meeting ideas,” he said. “The symposium is an important part of our preparations for the return of the major land-based supplier brands to the ICE London show floor and will help us to maximise ROI on behalf of all of our customers.”

European Casino Association chairman Per Jaldung said the event would help ensure that Clarion Gaming and the industry have the same vision for ICE London 2023.

“ICE London 2023 is such an important opportunity for everyone associated with land-based gaming,” he said. “I’m delighted that the ECA is working in step with our colleagues at Clarion Gaming to ensure that we are fully prepared for February and that everyone is on the same page.

“The symposium is a great example of how we can all work together to achieve shared objectives and common goals.”

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