CEO Lab: Why Your Marketing Isn’t Driving Revenue in B2B Gaming – And What Needs to Change
July 1st 2026 @ 11:00 - July 1st 2026 @ 12:00
Built for senior commercial leaders in B2B gaming, this session is designed for CEOs, Managing Directors, Commercial Directors, and growth-focused decision-makers.
Many marketing functions underperform not because of poor execution, but because they are not set up to drive commercial results. This session explores why marketing often fails to translate into revenue, where growth really happens in B2B gaming, and what needs to change at leadership level.
You’ll leave with:
- A clearer understanding of why marketing may not be delivering commercial results
- A simple framework to diagnose where the gaps are
- Practical insight into what a revenue-focused marketing function looks like
- Clarity on how marketing should align with sales, pipeline, and wider business goals