Workshop: From Marketing Activity to Revenue Impact in B2B Gaming
July 2nd 2026 @ 11:00 - July 2nd 2026 @ 13:00
Designed for senior B2B gaming marketers, including Heads of Marketing, Marketing Directors, and CMOs who want to increase marketing’s commercial impact.
Marketing in B2B gaming is often busy and visible — but not always commercially effective. This workshop helps senior marketers identify what is holding performance back and what to change to drive stronger pipeline and revenue outcomes.
Drawing on the G.A.M.E. training programme, this practical session focuses on how marketing can create more impact across strategy, positioning, demand generation, events, and sales alignment.
You’ll leave with:
- Clarity on where marketing is active but underperforming
- A clear view of what best-in-class, commercially led marketing looks like
- The 2–3 highest-impact changes to prioritise immediately
- Practical actions to improve marketing’s contribution to revenue