iGB Live! targets 4,500 visitors for 2022 edition

| By Marese O'Hagan
Clarion Gaming is gearing up for the 2022 edition of iGB Live!, which aims to build last year’s successful return to Amsterdam.
Connect. Converse. Convert.

The iGB team has unveiled a new campaign slogan for the 2022 show, with ‘Connect. Converse. Convert.’ designed to emphasise the unique aspects of the event, which runs from 5-8 July at the RAI Amsterdam.

iGB Live! brings together the B2B and affiliate communities, allowing delegates to connect and converse with suppliers, and convert these insights into growth opportunities for their businesses.

Attendees will be able to network with over 4,000 visitors – with a target of 4,500 – and 250 exhibitors during the event.

“Last year’s edition of iGB Live! raised the bar in terms of engagement with an independent satisfaction survey conducted by exhibition research specialists Explori placing it among an elite top 2% when benchmarked against other exhibitions,” said Naomi Barton, portfolio director responsible for the iGB brand at Clarion Gaming.

“For 2022, we are bringing both iGB Live! and iGB Affiliate Amsterdam, B2B and affiliate, under one main iGB Live! brand as we look to cement this event as the only global gathering for the entire igaming ecosystem.”

Barton explained that this year’s show will feature extensive networking opportunities throughout the four-day event. Affiliates will be able to connect with over 100 programmes, while igaming visitors will have the opportunity to connect with a host of suppliers such as game developers, aggregators and platforms.

Barton added that the 2022 event aims to capitalise on the success of last year’s event and iGB Affiliate London, which took place in April 2022. The show at ExCeL London achieved an overall satisfaction rate of 89%, far eclipsing the industry benchmark of 59% for returning trade expos.

“iGB Live! 2021 was the first major gaming show to return post-Covid and the energy it generated at the RAI was unbelievable,” she said.

“We are looking to build on that tidal wave of positivity as well as the buzz of April’s highly successful iGB Affiliate London in order to deliver an experience that caters for the entire igaming ecosystem and cements iGB Live! as one of gaming’s top in-person events.”