At ICE you have 60,000 people fighting for attention. The studio creates live content that’s instantly accessible and not locked behind conference passes. You get conversations with industry leaders, broadcast live and available for months after. That’s how content should work: open, valuable, available to anyone who wants it.
Alexandre Tomic
Alea, Co-Founder

Over three days, the iGB@ICE Studio will brought unparalleled access to the the industry’s most influential voices – from C-suite executives and established experts to gaming’s next generation of innovators. Powered by Alea with over twelve years of  B2B &B2C experience in the gaming industry. Giving them the unique insight necessary to know what you need to succeed.

Through live coverage and highlights of exclusive fireside chats, in-depth panels and the Startup Showcase, the iGB@ICE Studio cuts through the noise.
Whether you are attending ICE or watching from afar, you can follow the conversations shaping regulation, technology, investment and the future of gaming, and ensure you don’t miss a beat from the busy agenda in Barcelona.

The iGB@ICE Studio is powered by Alea. Discover why Alea returned as a sponsor for 2026.
Alea COO Ramon Glieneke on ICE Barcelona 2026
You’ll be able to follow the iGB@ICE Studio live right here, with real-time interviews, panels and highlights streamed from Barcelona so you won’t miss a moment of the action – also available to watch on the iGB YouTube channel and via LinkedIn Live.

Hear from the industry’s leading executives in exclusive fireside chats, panel discussions on hot button topics and gain a glimpse into gaming’s rising stars through the Startup Showcase.

Discover the iGB@ICE Studio Agenda – a packed programme of exclusive interviews and panels with the biggest names in global gaming, live from ICE.
Explore the Agenda

Exclusive interviews and panels with the biggest names in global gaming

Fireside chats

Gaming leaders join the iGB@ICE Studio for one-on-one conversations, providing intimate access to the industry’s top decision-makers and legends live from the show floor. From regulation analysis and new market insights to predictions for 2026 and beyond, they’ll share their learnings, insights and opinions on the gaming industry.

Panels

You’ve heard from the leaders and legends – now it’s time for gaming’s rising stars to take the stage. Throughout ICE 2026, the iGB@ICE Studio will be showcasing the innovators taking on the industry, as well as flipping the script in the reverse pitch as established executives are interrogated by startup CEOs. You won’t want to miss it!

Studio speakers on Wednesday

Dr. Eyal Loz

CPO

Stephen Martino

Chief Compliance Officer

Ronnie Whelan

CEO

Nils Anden

Chief Online Betting and Gaming Officer

Ivan Filletti

CEO

Corinne Valletta

General Counsel

Steven Myers

Managing Director

Marc Burroughes

CCO

David Carruthers

CEO

Anthony Keller

CEO

Philisiwe Bhengu

Founder

Zach Doctor

CEO

Mark Flores Martin

CEO

Harpo Lilja

CEO

Isabelle Zanzer

Founder

Ralitsa Dimitrova-Eide

Co-Founder

Matthew Holt

CEO

Stefan Nelson

CFO

Ben Cove

CMO

Pontus Lindwall

CEO

Alex Tomic

Founder

Sam Sadi

CEO

Henk Wolff

Strategic Director

Alberto Eljarrat

CEO

Ismail Vali

CEO

Erwin Van Lambaart

Chairman

Marta de Francisco

Lawyer

Laurence Michel

Chairman

William Scott

CEO

Mushegh Khachatryan

Chief AI Officer

Leonid Kirakosyan

CEO

Konstantinos Papakonstantinou

Head of AI

Vlad Kaltenieks

CEO

Charmaine Hogan

Global Head of Government Relations

Hugo Baungartner

CBO

Renato Siqueira

CEO

Ana Paula Castello Branco

CMO

Pedro Extremera

Regional Director LatAm

Aviv Sher

CEO

Cecilia Valdez

Executive President

Josh Swerdlow

CEO

Jonathan Gruber

CEO

Travis Geiger

CXO

Countdown to 2026: What leaders said last time

Fireside Sponsors

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Start-up Sponsors

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At a show the size of ICE, people will find you in one of two ways: exposure of your brand, or through intelligent conversation. What iGB are doing with the ICE Studio cleverly gives you the best of both. It’s not just about capturing content, it’s about creating moments worth revisiting. Because the real impact of any show is not just what happened on the floor, it’s what we’re still talking about weeks later.
Märit Von Stedingk
Alea, Head of PR & Communications

Stay tuned for more information and updates on ICE Barcelona!