Inspired launches igaming in Michigan with GAN

The deal will see Inspired gain access to GAN’s operator network across multiple US states.

“Multiple top igaming operators in the US use GAN’s platform, and we are excited to collaborate with the GAN team,” said Brooks Pierce, president and chief operating officer of Inspired. “We are in the early innings of rollout in the US digital gaming industry and having GAN as a platform partner broadens our market access.

“Demand for our content remains strong and we are looking forward to ramping our online slot portfolio and distribution.”

The move marks Inspired’s expansion into other sectors as it diversifies its product range and customer base. In October it launched its latest ilottery with Loto-Québec, seeing the platform launch on their online gaming website and the Loto-Québec app.

“Inspired’s games have had strong performance in the US and we are excited to include their proven popular content in the GAN library,” said Dermot Smurfit, chief executive officer of GAN.

“Our Super RGS system has the potential to work with any US operator including non-platform clients and we are delighted to release Inspired content to other igaming states and customers on the roadmap in 2022 and beyond.”

Earlier this month, Inspired furthered its expansion into the lottery vertical through its acquisition of Sportech Lotteries.