iSoftBet enters Buenos Aires market with Jugadon deal

| By Robert Fletcher
Online games supplier and content aggregator iSoftBet has entered the Buenos Aires market through a new partnership with Argentinian operator Upline and its Jugadon online brand.

Under the agreement, Jugadon customers will be able to play a selection of iSoftbet games such as Gold Digger, Hot Spin, Majestic Megaways and Western Gold Megaways.

The partnership comes after iSoftBet secured certification to operate in the market from the Loteria de la Ciudad de Buenos Aires (Lotba) in November last year.

“With Jugadon, we’ve found a partner that not only aligns with our values but has also been extremely supportive in mapping out our Argentinian debut,” iSoftBet’s head of business development Lars Kollind said.

“We are excited to provide the operator’s local player base with our top-performing products that engage all types of players, as we continue on our mission to provide incredible gaming products and experiences.”

Last month, it was revealed that International Game Technology had entered a definitive agreement to acquire iSoftBet for approximately €160.0m (£136.3m/$166.1m) in cash.

The acquisition, IGT said, would more than double the IGT PlayDigital content library to approximately 225 games, as well as provide a proprietary game aggregation platform to distribute third-party games, and data-driven promotional and user-engagement tools.

Subject to the satisfaction of customary closing conditions, IGT said it expects the deal to close during the second quarter of 2022.

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