Strategy

Lang establishes new marketing consultancy

1 minute read
Harry Lang, formerly marketing director at Pinnacle, has launched a new added value consultancy for the gaming industry

Harry Lang, formerly marketing director at Pinnacle, has launched a new added value consultancy for the gaming industry.

‘Brand Architects’ will provide bespoke brand development, channel marketing and PR services to gaming operators and B2B providers.

Lang has a wealth of experience in the sector, having also worked for the likes of WMS, bwin.party and Rank Group.

“Marketing often gets a bad rep as a money drain for operators and B2B providers alike and sometimes this accusation is valid,” Lang said.

“I’m looking to offer KPI driven brand development, channel marketing and PR consultancy to the gaming industry that won’t come with nose bleed costs

Related article: Pinnacle Sports appoints Lang to top marketing role

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