The legacy Huddle Gaming business offered automated solutions for trading, odds feeds and risk management to igaming operators, while DeckPrism provided in-play odds for markets covering major competitions such as the National Football League, National Basketball Association, Major League Soccer and the National Hockey League.
The combined business now offers an expanded range of solutions to clients, covering odds-making and managed trading services.
“Our long-term vision remains the same – we believe that there is no technology out there that will be better constructed to meet the needs of the modern operator,” Huddle Tech chief executive Francesco Borgosano said. “Operators need product differentiation, innovation, and operational efficiency, and that’s what Huddle brings.
“By combining our expertise with the IP and know-how of DeckPrism Sports, we have both solidified our existing products as well as dramatically accelerated our product development along that path.”
Huddle Tech’s vice president of innovation and DeckPrism Sports co-founder, Ed Miller, added: “This move enables us to see through our vision to change the way the global sports betting industry does its odds-making and managed trading. The merger between Huddle and DeckPrism Sports gives us all the capabilities to become the new worldwide gold standard in the space.”
Financial terms of Las Vegas Sands’ investment were not disclosed.