AGA’s Geoff Freeman to discuss new approach to US sports betting at iGaming Super Show

Geoff Freeman, president and chief executive of the American Gaming Association, will be discussing the US casino trade body’s plans to push for a new approach to legalised and licensed sports betting in the US at the iGaming Executive Conference in Amsterdam on 8 June.

The AGA announced last November that it planned to study the current set up of regulated sports betting in the US, which is only allowed in Las Vegas, to see if rational and legal alternatives could be envisaged.

Freeman, who will be talking to a select group of senior igaming executives during the iGaming Executive Conference at the iGaming Super Show in Amsterdam, commented: “Sports betting has never been more popular in America than it is today. The illegal sports betting market is running rampant. (The) AGA is leading the conversation around a new approach to sports betting that enhances consumer protections, strengthens the integrity of games and recognises fans’ desire for greater engagement with sports.”

Freeman will be discussing the challenges with the present situation and the AGA’s plans to find a solution to a huge illegal US sports betting industry where consumer protections are non-existent and law enforcement bodies lack tools to protect the integrity of games.

The iGaming Executive Conference is the premier gathering of leading global igaming chief executives and is part of the iGaming Super Show taking place on 7–10 June 2016 at the RAI Amsterdam.