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ComplianceOne joins Netherlands Online Gambling Association

| By Robert Fletcher
Igaming-focused compliance provider ComplianceOne Group has signed up as a member of the Netherlands Online Gambling Association (NOGA).
Entain BetCity

As a member, ComplianceOne will be able to support partners in the country and form new relationships with NOGA members. 

NOGA counts Flutter Entertainment, Entain, Kindred Group and Bet365 among its members. All NOGA members hold a licence to operate in the Netherlands.

ComplianceOne opened a dedicated Dutch office in January 2022 and works with a number of major brands in the country.

Mike de Graaff, head of regulatory services and assurances at Diligence in Gaming, a ComplianceOne company, welcomed the membership. “Joining NOGA is an important milestone as we look to further support our partners in the Netherlands,” he said.

“With the Dutch regulatory landscape continuing to evolve, membership of NOGA helps us better serve the operators and suppliers finding exciting new opportunities in the market.”

NOGA managing director Peter-Paul de Goeij added: “Building a thriving, safe and sustainable Dutch online gambling market requires world-class compliance know-how.

“I’m thrilled to welcome ComplianceOne to NOGA. The group’s expertise across both regulatory and technical compliance will be an important asset for our members.”

Advertising ban

The membership comes after the Dutch government implemented a ban on most forms of gambling advertising.

On 1 July, the Netherlands implemented a ban on gambling ads through most media channels including on television, in radio and in print. 

The rules also prohibit advertising in public places. This extends to billboards, bus shelters and cafes, as well as within gaming venues themselves such as casinos and slot parlours.

Gambling sponsorship of events and clubs will also be halted under a phased rollout. From 1 July 2024 sponsoring events and programmes will be prohibited, while sponsorship of venues and clubs will end from 2025. The new rules also impose new restrictions on affiliate advertising.

Targeted advertising will be permitted in some contexts. This means that ads within on-demand streaming services, social media, through direct mail and online gaming environments will be permitted.

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