Non-profit lottery operators in Denmark must now use the labelling scheme of the country's Gambling Authority (Spillemyndigheden) when organising and marketing their games.
From 1 April, operators are required to ensure that their licence status, using the regulatory's logo, appears on their websites, at the entrance to points of sale and on any other relevant material.
However, Spillemyndigheden symbols do not need to appear on lottery tickets.
The regulator explained that these would ensure players were aware they were gambling via a licensed provider.
“The brand must be easily visible to the participant, and the organiser must at all times use the latest published version of the logo provided by the Gambling Authority,” Spillemyndigheden said.
“Please note that the brand must not be changed in design, proportions or colors. In addition, the mark must not be used in a way that gives the impression that the Gambling Authority is a co-organiser or sponsor of the non-profit lottery.”
The rule changes are part of a suite of reforms that have come into effect in Denmark this year. The country introduced new marketing regulations, requiring operators to incorporate new information and links in their gambling marketing, also from 1 April.
On 1 January, Denmark introduced mandatory deposit limits. Player gambling data must also be kept on file for at least five years, and licensees will be required to develop internal rules, process and staff training on responsible gambling.