Esports Technologies secures access to GB licence after Aspire B2C deal

Last week, Esports Technologies completed the purchase of Aspire’s B2C division for $75.9m (£57.3m/€67.2m), taking control of Aspire’s B2C online content portfolio and sportsbook brands.

Esports Technologies said the deal would allow it to enter into tier one regulated markets including Great Britain, Germany and Denmark, with the acquisition having given it access to Aspire’s licences in those countries.

The provider has now confirmed it has reached an operator services agreement to launch in Great Britain, utilising the online sportsbook and casino brands Karamba, Hopa, and Griffon Casino previously operated by Aspire.

“Gaining access to this gaming licence is a massive strategic milestone for Esports Technologies; we’re thrilled about this highly lucrative gaming market, and we look forward to bringing our portfolio of esports products to the UK,” Esports Technologies chief operating officer Bart Barden said. 

Esports Technologies first agreed the acquisition deal in October, with the purchase also seeing it take control of the BetTarget, Dansk777, and GenerationVIP brands. Aspire will run back-end operations for the acquired brands.

Aspire in March announced a review of its B2C segment, with the idea of allowing it to focus on its core B2B operations.