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Aspire Global gains Danish betting licence ahead of NeoGames deal

| By Laura Gumbrell
Igaming supplier Aspire Global – which is set to be acquired by NeoGames – has been awarded a betting licence by the Danish Gambling Authority (Spillemyndigheden).

Aspire Global operates in more than 30 regulated markets spanning Europe, America and Africa, including countries like the US, UK, Denmark, Portugal, Spain, Ireland, Nigeria, Columbia and Mexico. Having already gained a foothold in Latin America and Africa, the business intends to further expand its US and European markets.

Operating in the casino vertical in Denmark since 2012, Aspire Global will now be able to add sports betting to its offering.

Aspire Global’s betting subsidiary, BtoBet was acquired by the business in October 2020 meaning operators in Denmark will now be able to take advantage of BtoBet’s sportsbook-led technology and features.

Tsachi Maimon, CEO at Aspire Global, said: “Our offering has been considerably bolstered by the acquisition of BtoBet and its proprietary sportsbook.

“We see significant growth opportunities by offering both existing partners and new customers across the world a leading comprehensive gaming offering covering the technology platform, sportsbook, games, games aggregation and managed services.”

This news comes after yesterday’s announcement that NeoGames submitted a SEK4.3bn takeover offer for Aspire Global.

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