PlayUp receives operating licence in New Jersey
| By Marese O'Hagan
The New Jersey Division of Gaming Enforcement has awarded a full operating licence to Australian fantasy and sports betting operator PlayUp.
![New Jersey](https://igamingbusiness.com/img-srv/OCZenSS14vloYGRIQCX7cCvEDQiYEBTlg54Z4R-fP4o/resizing_type:auto/width:0/height:0/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:90/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMC8wOC8yMDE0LTEyLTIwXzE1XzQ0XzU0X1dlbGNvbWVfVG9fTmV3X0plcnNleV9zaWduX2luX2Zyb250X29mX3RoZV9OZXdfSmVyc2V5X0RlcGFydG1lbnRfb2ZfVHJhbnNwb3J0YXRpb25fSGVhZHF1YXJ0ZXJzX2luX0V3aW5nX05ld19KZXJzZXlfMC5qcGc.webp)
This regulatory approval will allow PlayUp to reach potential customers throughout New Jersey, which has the largest sports betting market in the US.
In January, PlayUp secured a market access deal to operate in New Jersey through a deal with FR Park Racing.