The Australia-based betting business announced today a partnership agreement with Penn National Gaming, which allows it to offer online sports betting and online casino products in Pennsylvania.
“We are excited to be inching closer to officially offering PointsBet’s market-leading products to sports fans and bettors in Pennsylvania in partnership with Penn National Gaming,” said PointsBet USA chief executive Johnny Aitken.
“With Pennsylvania ranking among the top five sports betting states in the nation, PointsBet is thrilled to be able to soon establish its presence in this lucrative market, and we are appreciative of the support we’ve received from the state of Pennsylvania and the great people at the Gaming Control Board.
“We ultimately seek to provide customers in Pennsylvania with the best-in-class sports betting and online casino experience.”
PointsBet is in its third year of being the official sports betting partner of the Comcast-owned media group NBC sports. The operator said that this deal would be particularly important to its success in Pennsylvania.
The five-year partnership makes PointsBet the exclusive provider of odds, props and trends across NBC Sports’ linear and digital platforms, including NBCSN and Golf Channel, as well as Peacock – NBCUniversal’s streaming service – and NBC Sports Podcasts.
“With NBC Philadelphia being a key asset in the NBC sports portfolio, it will play a vital role in our ability to reach new customers and build brand recognition in this new market,” said PointsBet USA chief marketing officer Kyle Christensen.
“We are excited to continue telling the PointsBet story and demonstrate to sports fans and bettors in Pennsylvania exactly what sets the brand apart among the rest.”
This follows the news of PointsBet entering a partnership with the National Football League (NFL) last summer and its recent addition of Eric Lee as vice-president of diversity, equity and inclusion (DEI) earlier this month.