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888 halts operations in New Jersey ahead of SI sportsbook launch

| By Marese O'Hagan
Online gaming and betting operator 888 will no longer accept or offer sports betting in New Jersey, ahead of the launch of its Sports Illustrated-branded sportsbook in the state.
New Jersey Rebuck

888 operated in New Jersey under the 888Sport brand, which launched in the state in 2018.

The operator assured bettors with remaining balances that they will be able to withdraw any remaining funds, and that open bets will be honored.

888 first announced the launch of a Sports Illustrated-branded betting and gaming website in the US market in June 2021, through a partnership with the media giant.

In 2020 888 announced several multi-year agreements in Colorado, Indiana and Iowa, launching a its SI Sportsbook in Colorado in September.

These agreements were the result of a deal between 888 and Authentic Brands Group (ABG). ABG acquired Sports Illustrated from Meredith Corporation in 2019 for $110m.

“By partnering with Sports Illustrated, we have created a strong platform that enables us to build our US position through Sports Illustrated’s extensive brand footprint,” said Yaniv Sherman, 888’s senior vice president and head of operations in the US, at the time of the partnership.

“This provides an opportunity to cost-effectively acquire customers and build a profitable business over time.”

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