SG Digital begins sportsbook preparations in New Jersey

The SG Digital business of Scientific Games has opened talks with regulators in New Jersey over the potential rollout of its sports betting service in the US state.

Discussions with the New Jersey Division of Gaming Enforcement (DGE) are based around the company’s OpenBet solution that could go live in the state should the US Supreme Court overturn the Professional and Amateur Sports Betting Association Act (PASPA).

New Jersey is heading up an effort to overturn PASPA, which would expand the regulated US sports betting market beyond Nevada.

SG Digital said that should this be the case, it would introduce market-specific product enhancements to its platform in order to meet demand in New Jersey.

In addition, the company has commenced a recruitment drive to support the potential launch.

Matt Davey, group chief executive of SG Digital, said: “SG Digital has a strong presence in New Jersey with our Open Platform System already certified in the state; our knowledge of the market will play an important part in preparing OpenBet for the marketplace.

“We work closely with the DGE to ensure responsible gaming experiences and congratulate the effort of the DGE and the state of New Jersey for taking progressive action to help create a safer sports betting market for the public.”

Keith O'Loughlin, senior vice-president sportsbook and platforms at SG Digital, added: “Legalised sports betting in the US is an exciting prospect for us, and we’re taking every step possible to ensure our product offering is fully compliant to hit the ground running when the marketplace eventually opens up beyond the current regulated states.

“We have spent time considering US customer needs and are focused on ensuring that the user experience is of high standard and can be delivered with speed.”

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