Among NOGA’s members are some of the biggest international operators in the sector, including Bet365, Flutter and Entain.
The EM group is a Curaçao-based supplier that specialises in compliance and corporate services, as well as egaming licence acquisition, to the online gaming industry. It becomes the second supplier to join after payment provider Nuvei.
In a statement the trade body stated that the joining of the business represented “another important step in its ambition to unite the industry,” wherein NOGA would unite “providers and suppliers under one banner and promote the common interests of the sector.”
NOGA managing director, Peter-Paul de Goeij, commented on the move: “EM Group joining us is a boost for NOGA.
“Its background in compliance, in the Netherlands under strict supervision of the Dutch Central Bank, is a great added value for us and it also offers a wealth of additional expertise and experience that can only benefit NOGA’s members and the wider industry.”
The news comes in the wake of Dutch regulator, the KSA, hinting that current regulation in the country may need to be more stringent with the potential introduction of loss limits, as well as the announcement of investigations into potential self-exclusion violations.
Kees-Jan Avis, managing director of EM Group Netherlands says: “At EM Group we are very pleased to be part of the NOGA family. Besides the fact that as a group we bring over 15 years of experience in this industry, we have extensive experience in operating in a highly regulated environment in the Netherlands.
“Apart from our product in terms of segregation of player assets, EM Group also has knowledge of and extensive experience in operating as a company in the Dutch market, which extends beyond licensing requirements.
“Consider, for example, the objectives and core values in terms of integrity and social responsibility of the sector. NOGA also endorses this and that is why we are entering into this partnership with a great deal of conviction and trust.”